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TECH ROUND-UP - August 8, 2016

Unless you’ve been living under a rock for the past week, you’ve probably heard about the latest big change in social media: the introduction of Instagram Stories.

If you haven’t already tried the new feature, first you’ll need to update your Instagram app, then you can learn how to use Instagram Stories.

But WHY should you start using Instagram Stories?

Although the feature is only a few days old, the impact is already clear. Major brands have seen much wider reach for their Instagram Stories than their Snapchat content. For instance, Nike’s first Instagram Story received 800,000 views in 24 hours, more than 10 times the number of views of the brand’s most popular Snapchat Story.

While Snapchat will likely remain popular with teens, the platform’s less-than-intuitive interface may be its downfall amongst other generations. Learn more about how Instagram Stories may be poised to overtake Snapchat in the quest for users’ attention.

Be sure to follow us on Instagram for a behind-the-scenes peek at how we’re using Instagram Stories.

While Instagram Stories has been the big attention-grabber this week, it’s not the only thing in the news. Scroll down to check out more digital marketing industry news:

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