TECH ROUND-UP - October 17, 2016
1. Desktop Search Goes The Way Of The Dodo?
Google has announced plans to split its mobile and desktop indexes to offer better smartphone experiences. This prioritization of the mobile search results could lead to slightly out-of-date desktop search results. Moral of the story? Focus on improving your website experience for mobile visitors.
2. Social Ad Spend Surpasses Television
New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Learn more about what this means for your business.
3. Election 2016: Google’s Voter Search Tool
As election season heats up, Google is serving up ballot and polling place information right in the search results with a new interactive tool. Find out more.
4. Must-Know New Social Platform Features
Social media platforms, they are a’changing. From Twitter showing the number of replies for each tweet, to new targeting options for Facebook ads, here are 5 must-know recent platform updates.
5. Does Google Panda Devalue Your Rankings?
Penguins vs. Pandas. Demote vs. Devalue. There’s been plenty of buzz regarding Google’s latest algorithm changes, but what does it all mean for your website’s place in the search rankings. Here’s the latest information, straight from the horse’s mouth as Gary Illyes of Google spills the tea.
Each week, FSC Interactive collects the news from around the web that captures our attention. Here are more of the online marketing trends we are reading about recently: