Internet Marketing Services
Social media and online PR are a shift in how people discover, read and share news, information and content. It is transforming monologues into dialogues and transforming people from content readers into publishers.
Somewhere online somebody is talking about your company or industry. Do you know what they are saying? Are you involved in the conversation? What are you adding to the discussion? Learn how FSC can help yopu craft a social media strategy.
In the growing world of social media one thing remains true, the conversation never stops.
Are your ears burning? We’ll identify where people are talking about your brand and turn it into people talking to you. It is important to know what they are saying and to respond when appropriate to manage your reputation.
It is easier than ever to gather intelligence on your competitors – legally and transparently. FSC can help you stay on top of industry trends, scope out competitive efforts and identify barriers and opportunities to success.
Social Media Audit
Today’s social marketing landscape can be overwhelming for brands and many times companies fall into the Facebook/Twitter/blog routine without proper research, strategy, and clearly defined objectives. Here at FSC we’ll help find places where your brand and industry are currently represented, with or without your knowledge, and develop a strategy to unify and create consistency across all networks.
Success can only be measured with clearly defined goals and metrics. Here at FSC we’ll help you develop a strategic plan using the right tools and tactics to take advantage of the ever-changing social networks and a road map to achieve your goals.
FSC can help develop internal protocol, guidelines and standards to create time-saving efficiencies and ensure consistency for implementation and accountability.
Social Network Build Out
FSC will identify the most appropriate places for your brand and create a robust profile within those networks.
We can help identify content that you already have that would be great for re-purposing within online channels and social media. We can also help you develop an ongoing editorial schedule to create fresh and interesting new material.
Social Media Maintenance
There is no “set it and forget it” in social media. FSC can help you maintain your ongoing presence and ensure consistency and continuity across your networks.
Finding the right audience for your business is a key to success. Who’s your biggest advocate? Who influences them? We’ll help identify your target audience base and develop a strategy that reaches the communities you should be reaching.
The ultimate success of our marketing efforts is the accomplishment of a goal. That goal could be in the form of a sale, a new e-mail address or a dinner reservation. We create metrics to define your success and will help you modify your messaging to achieve them. FSC will help you gain insight not only into what’s working, but also how you can modify what you are saying and how you are saying it, to work even better.
Social Media Analytics
Is what we’re doing really working? Yes, yes it is. We know this because we track how many people came to your website last week, what pages were visited and how many people completed a transaction. In fact, we can tell you that one of your Facebook fans bought a royal blue cardigan for $83.23 off of the “New Deals” page. How’s that for tracking ROI?
At FSC we can dive deep into the backend of your website using analytics to see which kind of messaging worked, where people are coming from and what they’re doing once they’re there. We can also see what messages took off on Twitter and garnered the most interaction on Facebook. We track everything and monitor our performance to enhance your business success and make sure the dollars and time invested are worth it.
Social media and online outreach have become extremely popular because they allows people to connect in the online world to form relationships for personal as well as business reasons. At FSC, our social media department integrates our clients into those conversations to grow their business and develop those relationships.
Search Engine Optimization (SEO)
Making your website efficient to the end user and optimized for search are essential pieces in creating a successful online marketing plan. Your site, online marketing messaging, online listings and even press releases need to be optimized for both search engines to find you and index your company for what you do and what you provide.
There are a number of ways to help your site appear higher in natural search results for desired searches, as well as improve the design, content and structure of your online presence. Learn how we can help your company with SEO. Details: http://www.fscinteractive.com/services/search-engine-optimization/
Once upon a time, having an online presence only applied to businesses that had an e-commerce solution or those who were trying to reach the global market. Those days have long since passed and your customers from around the block are hitting the web to find out about you and what you have to offer. Are you there?
Savvy searchers are everywhere, so planning a strategy to reach those targets that in your own neighborhood needs to be just as strategic as reaching across the country. FSC works with small and large businesses to increase their online presence where potential local customers are local listings, directories and searches.
FSC can navigate through the main search engines to help you create optimized listings as well as research directories, review sites, product feeds and listing services to make sure that you are listed where appropriate with all of the information that will get you found.
Our local listing plan will work to increase both your web traffic and your walk-ins.
At FSC, we know it all goes back to keywords whether for paid search, social media optimization or the most common use, search engine optimization.
Through extensive keyword research, FSC can identify the terms that your audience is searching on that relate to your products and services – and sometimes they are different than what you might think. Our tools and experience allow us to analyze data and get a view from the end user’s seat, providing a recommendation of targeted terms that will work for you and your goals.
We can use our keyword data to build out a well-thought out and strategic paid search campaign, content on your site with calls-to-action that bring the visitor from entry to conversion or content on your blog and social media pages.
By optimizing your content and site for visitors, you also optimize for search engines like Google, to be indexed by the keywords that you want to be found for listings and in searches. Optimized content in any place you include your business – is an essential piece in your overall online marketing efforts.
As businesses and organizations clamor for their share of attention online, what better way to distribute your latest hire, product release or new line of service than directly to those who cover your industry beat online. Submitting your release to major online PR resources as well as specific industry publications will increase the likelihood of your company information being distributed while increasing the number of inbound links to your site (an SEO tactic that is important to improve your rankings).
Here’s where keyword research comes in to play. The content of your press release needs to be optimized for the terms you want to show for your company listings within major search engines. Optimizing press releases takes your pitch to the next level by incorporating targeted terms while targeting distribution of the big news to an online population of over 1.8 billion.
FSC will review and rework your release by:
+ Optimizing titles, editing headlines, and creating links using targeted anchor text based on keyword research
+ Using style tags (headers, bold, emphasis) to draw the eye of both the human reader as well as search engines robots to key terms used within the release
FSC has a list of over 50 sites that we can submit your article on your behalf (some paid, some free) or you can take the optimized article back in house and distribute it yourself. All submissions can be tracked for links and clicks and monthly reporting will show how far that article really went on the web.
Search engine optimization is not a one time effort; it is the basis for all of your online efforts. An optimized web site that has calls to action, a clear path for visitors, and directs those visitors to what they are looking is the foundation needed to see results from social media, search engine and even traditional marketing. Even those that only are looking for a social media solution benefit from having a site analysis to make sure that the goals you set for your social media efforts are complemented and accessible once they make it to your site.
Search Engine Marketing (SEM)
There are not only billions of people searching the web, but also millions of ways to strategically target that audience. One of those tactics is the utilization of paid search, a.k.a. Search Engine Marketing (SEM) and Pay Per Click (PPC). FSC specializes in the management of paid search campaigns in Google and Yahoo/Bing network; within social media networks like Facebook, Linked In and YouTube; and contextual targeting on various other websites. We develop comprehensive programs with daily monitoring and optimization to help reach online marketing goals with trackable and measured ROI.
For a comprehensive and targeted search campaign, FSC Interactive can develop a list of keywords based upon our experience and current trending research to create an online buy that will reach qualified and affordable leads for each product, goal and audience.
Campaigns in Google and Yahoo/Bing network can be geographically and demographically targeted and advertising can be managed down to the hour of the day for placement. Campaigns within search networks can be placed quickly and altered in real time based upon tracked and measured site analytics which increases performance and ROI. This also means campaigns can be discontinued at a moment’s notice if something isn’t working or messaging and goals change.
Paid search is an immediate tactic to drive traffic to your site, and if managed properly, allows businesses to reach highly-qualified prospects for a small fraction of traditional advertising budget.
Advertising within social networks such as Facebook, LinkedIn and YouTube are rapidly growing paid search opportunities that can be highly targeted and extremely successful. Ads can be placed to display to people based upon their interests and affiliations, as well as geographic location. You can even target gender, age, marital status and other social media connections.
FSC can develop a social media ad campaign to send traffic to the company website; a dedicated landing page;or to an existing or newly developed social media profile to build fans, friends and connections. Media can be placed on a cost per click (CPC) or cost per impression (CPM) basis and, like paid search in major search engines, can be managed and optimized in real time.
In addition to keyword based search, specific websites can also be targeted for placement with both text ads and creative banners within and outside of the search engine networks. FSC will develop a campaign with sites based upon your budget – then negotiate and place the buy. Goals and tracking will be established and measurement will be put in place. All traffic referred from the buy will be reviewed for success and analyzed for effectiveness with monthly reporting. FSC will also be sure to develop and recommend a variety of ads that will allow for A/B testing of messaging and design that can be carried out into other areas of marketing.
Already placing online media? FSC can also review your existing placements and their effectiveness by developing and implementing tracking (when possible). Once we track the buys, FSC can analyze data to tell you where your dollars are working and where they aren’t. We will show you the areas that may need to be discontinued or adjusted, as well as areas that offer growth potential and new opportunities.
Whether you are looking to reach a very targeted geographic area or promote a specific industry niche, paid placement can often be your fastest and most efficient way to reach those that seek what you have to sell. Let FSC work with you to build a new paid placement campaign or optimize your existing efforts.