Social media and online PR are a shift in how people discover, read and share news, information and content. It is transforming monologues into dialogues and transforming people from content readers into publishers.
Somewhere online somebody is talking about your company or industry. Do you know what they are saying? Are you involved in the conversation? What are you adding to the discussion?
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In the growing world of social media one thing remains true, the conversation never stops.
Are your ears burning? We’ll identify where people are talking about your brand and turn it into people talking to you. It is important to know what they are saying and to respond when appropriate to manage your reputation.
It is easier than ever to gather intelligence on your competitors – legally and transparently. FSC can help you stay on top of industry trends, scope out competitive efforts and identify barriers and opportunities to success.
Social Media Audit
Today’s social marketing landscape can be overwhelming for brands and many times companies fall into the Facebook/Twitter/blog routine without proper research, strategy, and clearly defined objectives. Here at FSC we’ll help find places where your brand and industry are currently represented, with or without your knowledge, and develop a strategy to unify and create consistency across all networks.
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Success can only be measured with clearly defined goals and metrics. Here at FSC we’ll help you develop a strategic plan using the right tools and tactics to take advantage of the ever-changing social networks and a road map to achieve your goals.
FSC can help develop internal protocol, guidelines and standards to create time-saving efficiencies and ensure consistency for implementation and accountability.
Social Network Build Out
FSC will identify the most appropriate places for your brand and create a robust profile within those networks.
We can help identify content that you already have that would be great for re-purposing within online channels and social media. We can also help you develop an ongoing editorial schedule to create fresh and interesting new material.
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Social Media Maintenance
There is no “set it and forget it” in social media. FSC can help you maintain your ongoing presence and ensure consistency and continuity across your networks.
Finding the right audience for your business is a key to success. Who’s your biggest advocate? Who influences them? We’ll help identify your target audience base and develop a strategy that reaches the communities you should be reaching.
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The ultimate success of our marketing efforts is the accomplishment of a goal. That goal could be in the form of a sale, a new e-mail address or a dinner reservation. We create metrics to define your success and will help you modify your messaging to achieve them. FSC will help you gain insight not only into what’s working, but also how you can modify what you are saying and how you are saying it, to work even better.
Social Media Analytics
Is what we’re doing really working? Yes, yes it is. We know this because we track how many people came to your website last week, what pages were visited and how many people completed a transaction. In fact, we can tell you that one of your Facebook fans bought a royal blue cardigan for $83.23 off of the “New Deals” page. How’s that for tracking ROI?
At FSC we can dive deep into the backend of your website using analytics to see which kind of messaging worked, where people are coming from and what they’re doing once they’re there. We can also see what messages took off on Twitter and garnered the most interaction on Facebook. We track everything and monitor our performance to enhance your business success and make sure the dollars and time invested are worth it.
Social media and online outreach have become extremely popular because they allows people to connect in the online world to form relationships for personal as well as business reasons. At FSC, our social media department integrates our clients into those conversations to grow their business and develop those relationships.