There are not only billions of people searching the web, but also millions of ways to strategically target that audience. One of those tactics is the utilization of paid search, a.k.a. Search Engine Marketing (SEM) and Pay Per Click (PPC). FSC specializes in the management of paid search campaigns in Google and Yahoo/Bing network; within social media networks like Facebook, Linked In and YouTube; and contextual targeting on various other websites. We develop comprehensive programs with daily monitoring and optimization to help reach online marketing goals with trackable and measured ROI.
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For a comprehensive and targeted search campaign, FSC Interactive can develop a list of keywords based upon our experience and current trending research to create an online buy that will reach qualified and affordable leads for each product, goal and audience.
Campaigns in Google and Yahoo/Bing network can be geographically and demographically targeted and advertising can be managed down to the hour of the day for placement. Campaigns within search networks can be placed quickly and altered in real time based upon tracked and measured site analytics which increases performance and ROI. This also means campaigns can be discontinued at a moment’s notice if something isn’t working or messaging and goals change.
Paid search is an immediate tactic to drive traffic to your site, and if managed properly, allows businesses to reach highly-qualified prospects for a small fraction of traditional advertising budget.
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Advertising within social networks such as Facebook, LinkedIn and YouTube are rapidly growing paid search opportunities that can be highly targeted and extremely successful. Ads can be placed to display to people based upon their interests and affiliations, as well as geographic location. You can even target gender, age, marital status and other social media connections.
FSC can develop a social media ad campaign to send traffic to the company website; a dedicated landing page;or to an existing or newly developed social media profile to build fans, friends and connections. Media can be placed on a cost per click (CPC) or cost per impression (CPM) basis and, like paid search in major search engines, can be managed and optimized in real time.
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In addition to keyword based search, specific websites can also be targeted for placement with both text ads and creative banners within and outside of the search engine networks. FSC will develop a campaign with sites based upon your budget – then negotiate and place the buy. Goals and tracking will be established and measurement will be put in place. All traffic referred from the buy will be reviewed for success and analyzed for effectiveness with monthly reporting. FSC will also be sure to develop and recommend a variety of ads that will allow for A/B testing of messaging and design that can be carried out into other areas of marketing.
Already placing online media? FSC can also review your existing placements and their effectiveness by developing and implementing tracking (when possible). Once we track the buys, FSC can analyze data to tell you where your dollars are working and where they aren’t. We will show you the areas that may need to be discontinued or adjusted, as well as areas that offer growth potential and new opportunities.
Whether you are looking to reach a very targeted geographic area or promote a specific industry niche, paid placement can often be your fastest and most efficient way to reach those that seek what you have to sell. Let FSC work with you to build a new paid placement campaign or optimize your existing efforts.