Infographic: Social Media Sizing – A Guide to Designing for Social Media: Facebook Edition

With so many different formats of images on Facebook it can be tricky to know exactly what sizes to use for each image type. Using the wrong sizing can really disrupt the message you are trying to send. The last thing you want is a stretched or pixelated image attached to an Ad you are putting money behind. Use this infographic to remember what the optimum size is for each different type of image.

Infographic: Social Media Sizing - A Guide to Designing for Social Media: Facebook Edition

If text is more your speed here’s a handy list of all the information above.

Facebook Page Cover Photo & Profile Photo

  • Cover Photo: 851×315 px
  • Profile Photo: 180×180 px

Facebook Page Posts

Shared Image:

  • Text: 90 characters
  • Recommended Thumbnail Upload Size: 1200×900 px

Text Only Post:

  • Text: 500 characters, text may be truncated

Video Post:

  • Headline: 25 characters
  • Text: 90 characters
  • Recommended Aspect Ratio: 16:9, 1.33:1, 4:3

Facebook Ads

Facebook Link

  • Recommended Upload Size: 1200×628 px
  • Headline: 25 characters
  • Text: 90 characters
  • Link Description: 30 characters

Instagram Link

  • Recommended Upload Size: 1080×1080 px
  • Text: 300 characters

Facebook Carousel

  • Recommended Upload Size: 600×600 px
  • Headline: 40 characters
  • Text: 90 characters
  • Link Description: 20 characters

Page Likes Ad

  • Recommended Upload Size: 1200×444 px
  • Headline: 25 characters
  • Text: 90 characters

Facebook Video Views Ad

  • Recommended Aspect Ratio: 16:9, 1.33:1, 4:3
  • Max File Size: 1.75 GB
  • Max File Length: 45 min
  • Headline: 25 characters
  • Text: 90 characters

Instagram Video Views Ad

  • Recommended Aspect Ratio: 1:1
  • Max File Size: 30 MB
  • Max File Length: 30 sec
  • Headline: 25 characters
  • Text: 125 characters

Facebook Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 2:7:1
  • Recommended Upload Size: 1200×450 px
  • Event Header Image: 714×295 px
  • Timeline News Feed Thumbnail Display: 470×174 px
Brooke Hartman

Brooke Hartman

Creative Director at FSC Interactive
Brooke Neal first started launching local businesses and brands on social media platforms like Facebook and Twitter long before receiving her bachelor’s degree in marketing from Loyola University New Orleans in 2010.

As the Creative Director at FSC Interactive, Brooke oversees creative strategy for brands in multiple industries including tourism and hospitality, retail, consumer packaged goods and higher education across various digital marketing platforms. Less glamorous brands have shaped her to be optimistic, versatile and quite the creative problem-solver, while brands in hospitality and tourism, higher education and high-end restaurant and retail industries have allowed Brooke to reach thousands of people with original content in an effort to satisfy a business’s goal, which she believes is truly thrilling.

One of the most challenging and rewarding accounts Brooke has worked on was on behalf of the 2013 Super Bowl XLVII Host Committee in New Orleans. As a part of a small team in the Super Bowl Command Center, Brooke worked to provide brand reputation management, monitoring and providing tailored responses to those mentioning the big game and surrounding events. This was an incredible lesson in operating effectively under pressure and a highlight of her career thus far.

Email: brooke@fscinteractive.com
Brooke Hartman