Infographic: Social Media Sizing – A Guide to Designing for Social Media: Facebook Edition

With so many different formats of images on Facebook it can be tricky to know exactly what sizes to use for each image type. Using the wrong sizing can really disrupt the message you are trying to send. The last thing you want is a stretched or pixelated image attached to an Ad you are putting money behind. Use this infographic to remember what the optimum size is for each different type of image.

Infographic: Social Media Sizing - A Guide to Designing for Social Media: Facebook Edition

If text is more your speed here’s a handy list of all the information above.

Facebook Page Cover Photo & Profile Photo

  • Cover Photo: 851×315 px
  • Profile Photo: 180×180 px

Facebook Page Posts

Shared Image:

  • Text: 90 characters
  • Recommended Thumbnail Upload Size: 1200×900 px

Text Only Post:

  • Text: 500 characters, text may be truncated

Video Post:

  • Headline: 25 characters
  • Text: 90 characters
  • Recommended Aspect Ratio: 16:9, 1.33:1, 4:3

Facebook Ads

Facebook Link

  • Recommended Upload Size: 1200×628 px
  • Headline: 25 characters
  • Text: 90 characters
  • Link Description: 30 characters

Instagram Link

  • Recommended Upload Size: 1080×1080 px
  • Text: 300 characters

Facebook Carousel

  • Recommended Upload Size: 600×600 px
  • Headline: 40 characters
  • Text: 90 characters
  • Link Description: 20 characters

Page Likes Ad

  • Recommended Upload Size: 1200×444 px
  • Headline: 25 characters
  • Text: 90 characters

Facebook Video Views Ad

  • Recommended Aspect Ratio: 16:9, 1.33:1, 4:3
  • Max File Size: 1.75 GB
  • Max File Length: 45 min
  • Headline: 25 characters
  • Text: 90 characters

Instagram Video Views Ad

  • Recommended Aspect Ratio: 1:1
  • Max File Size: 30 MB
  • Max File Length: 30 sec
  • Headline: 25 characters
  • Text: 125 characters

Facebook Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 2:7:1
  • Recommended Upload Size: 1200×450 px
  • Event Header Image: 714×295 px
  • Timeline News Feed Thumbnail Display: 470×174 px
FSC Interactive

FSC Interactive

FSC Interactive is an online marketing firm in New Orleans that specializes in online strategy and analysis. We offer services in social media management, paid search advertising, content marketing, and SEO services.

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With a track record of creating cutting-edge, award-winning work since 2007, FSC’s results-driven approach uses metrics to complement creativity: a powerful balance to reach business goals with innovative and effective efforts.

Contact us to learn more:
Phone: (504) 894-8011
Email: info@FSCInteractive.com
FSC Interactive