FSC was honored at the The Hospitality Sales & Marketing Association International’s (HSMAI) Gala with two Gold Adrian Awards. The Adrian Awards are the largest and most prestigious travel marketing competition globally, attracting thousands of entries. This is our third year winning the award and we are thrilled to have achieved two Gold entries for our client New Orleans Tourism Marketing Corporation (NOTMC).
“We are pleased to see such innovative minds ensuring success for their individual clients, as well as strengthening the hospitality industry as a whole,” said Fran Brasseux, executive vice president of HSMAI. “In particular, we noticed a focus of honing in on personal connections with consumers, a continued concentration of digitalized media and evolving storytelling tactics.”
The first Gold Adrian Award was for GoNOLA and its multi-media approach to bringing local insight to visitor’s travel planning. GoNOLA is a collaborative effort with daily blogs from local writers, a video series featuring Lauren “Fleurty Girl” Thom, a weekly newsletter and twice monthly podcasts covering food, music and entertainment in and around New Orleans. A special thanks to all those who work on GoNOLA for their dedication and hard work.
FSC also won a Gold Adrian Award on behalf of NOTMC for the 2012 Christmas New Orleans Style holiday campaign and giveaway. The use of Mad Men actor and New Orleans local Bryan Batt, set a fun flirty tone for the campaign, which included daily giveaways and highlighted the unique cultural traditions of holidays in New Orleans.
FSC is extremely proud to work with the New Orleans Tourism Marketing Corp and looks forward to continued collaboration on ward winning creative online marketing campaign.
For innovative and sophisticated clients looking to make data-driven decisions to find, attract, convert and retain their customers, FSC Interactive is the strategic member of a business’ marketing team, delivering goal-based results through interactive digital strategy.
With a track record of creating cutting-edge, award-winning work since 2007, FSC’s results-driven approach uses metrics to complement creativity: a powerful balance to reach business goals with innovative and effective efforts.
Contact us to learn more:
Phone: (504) 894-8011
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