June 28, 2017, 12:00pm
Digital Summit, Denver, CO
One of the largest advantages we have as online marketers is our ability to show the direct results of our marketing efforts. With Google Tag Manager, marketers can quickly and easily implement tags to track conversions, leads, and the overall performance of our efforts. This free tool allows marketers to add tags by themselves, without the need to involve a developer or know how to code. Google Tag Manager easily integrates with AdWords and Google Analytics as well as many 3rd party tools. At the end of this session, you’ll be able to track valuable consumer actions on your website, link specific goals and conversions to your consumers’ stages in the buying funnel, and find and report on unique data in Google Analytics.
Saturday, July 8, 2017 @ 1:00 pm – 3:00 pm
LookFar, 935 Gravier St, Suite #1702, New Orleans, LA
There’s a lot of talk about diversity and inclusion at tech conferences. Learn the skills necessary to take the stage and land more speaking gigs. This workshop will cover how to get more comfortable speaking in public, ways to get more speaking opportunities, and tips for creating more effective and interesting presentations. We’ll conclude with an interactive exercise where you can practice your public speaking skills.