I'm not a Social Media Expert
Not too long ago I was searching the inter webs for who knows what (that happens to me often) and I stumbled upon an article about the 9 Types of Social Media Experts. I first opened the link expecting to see one of those videos featuring the cliche “social media experts” that we all know [...]
Weeding out Unqualified CPC Terms
If you utilize cost per click (CPC) as one of your marketing tactics, you or the person managing your media spend best be very adept at choosing and adding negative (Google) or excluded (Yahoo) keywords to your campaigns. Negative and excluded keywords are as important as every other basic element of a campaign they weed [...]
The NFL Needs some Social Media Coaching
The NFL is learning a hard but necessary lesson about social media with the #WhoDat controversy. A brand can no longer control content. Once something is published, it is fair game to be spread far and wide across the Interwebs. But, guess what? That’s good for your brand! It’s what ad agencies and marketers dream [...]
Sawubona Marketing – Do you see me?
Yesterday the FSC Interactive team had the pleasure of attending the AMA monthly luncheon with none other than Chris Broganas the speaker. For those of you not familiar with Chris Brogan, he is to social media, what Elvis is to Rock n Roll the King. He is also co-author with Julien Smith of a great book, Trust Agents [...]
A Tale of Two Twitter Tools
In order to manage a Twitter account it is absolutely necessary to have a desktop application to filter and organize the constant stream of content. I have always been a TweetDeck enthusiast. I dabbled with Seesmic briefly, but always opted for the clean user friendly interface of TweetDeck. In addition to updating multiple accounts at once, you [...]
Put That in Your Pipe and Sort it…and Filter it…and Translate it…and…
Do you spend a lot of time searching different websites for similar information? Check. Do you search different websites for information daily? Check. Do you spend more time that you should browsing sites for information? Check. Would you like to develop a more efficient way to aggregate all of your information in one place? Um, [...]
Fa La La La Local
Tis the season to begin thinking about Holiday marketing. Recent studies show that shoppers are turning to social media for product reviews, research and recommendations. Social media outlets are free and a great way for small businesses to have a personable relationship with buyers. Here are a few ways to localize your marketing efforts to maximize [...]
Hey, Mister. Can I get a link? 3 Blogging basics
Online publishing platforms like WordPress and Blogger make it easy for anyone to create a blog. Even Facebook’s Notes application allows for easy updates with rich media formatting. But, lately I’ve noticed some rookie mistakes that distract from an otherwise thoughtful post. Writing for the web is different from writing for print and offers vast opportunities to [...]
Wiki Wiki What??!
In Google search results, Wikipedia is everywhere. Pretty much anything you type into Google will almost always result in a first page Wiki listing of some kind. With that said, a Wikipedia entry for your company or organization is valuable for many things. One is credibility it gives searchers the impression that your organization is bigger [...]
Who’s Reading This, Anyway?
Today, during the inaugural FSC Interactive Tech Tuesday Learn & Lunch, we were talking about how businesses use Facebook (and we all know I am a loyal Facebook user and fan). We were throwing around information about ways to optimize yourFacebook Page (or group or profile) and then we wandered into Traffic. Site Traffic, that [...]
