The Digital Marketer’s Guide to Mardi Gras

The Digital Marketer’s Guide to Mardi Gras

It’s the most wonderful time of the year in New Orleans — but it can be a nightmare for brands looking to incorporate Mardi Gras into their social media: live coverage, connectivity issues, dead devices, and more. Read our comprehensive guide to Carnival...
5 Ways Email Marketing Drives Better SEO

5 Ways Email Marketing Drives Better SEO

Emails can be one of the best ways to stay in touch with loyal customers and drive recurring sales. 80% of retail professionals report that email is their greatest driver of customer retention. The engagement and ROI numbers grow even larger for B2B email engagement....
An Editor’s Top Writing Tools & Resources for a Web-Based World

An Editor’s Top Writing Tools & Resources for a Web-Based World

Quirky one-liners. Compelling social captions. Detailed, SEO-driven blogs. They all deserve the same level of creative and structural evaluation. Are they impactful? Are they informative?  And most importantly, are they written correctly? In the judgmental world of...
A Day in the Life of a Community Manager

A Day in the Life of a Community Manager

Community managers are the unsung heroes of the digital world. We are the ones who are constantly behind a screen interacting with audiences, scheduling content, or throwing shade at a competitor’s social feed. At FSC Interactive, our community managers stay on...