FSCnola: Go @adeletiblier repping nola at #sesw happy hour. http://twitpic.com/18mr7rDate Posted: Sun, 14 Mar 2010
FSCnola: Look at @sloane & @adeletiblier representing #nola http://twitpic.com/18ma3hDate Posted: Sun, 14 Mar 2010
FSCnola: Lots of action at the #NOLA booth. Photos by @dearneworleans are a hit. #sxswi http://twitpic.com/18m09tDate Posted: Sun, 14 Mar 2010
It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online. - Esther Dyson
Search Engine Marketing or SEM is the promotion of an organization through search engines with the goal of meeting business objectives. Successful SEM is accomplished by delivering relevant content in the search listings when users search and providing compelling information that will encourage them to click through to a destination site.
Internet marketing also has the advantage of being able to measure statistics easily and inexpensively. Nearly all aspects of an internet marketing campaign can be traced, measured, and tested to track which messages or offerings are more appealing to the audience. FSC has great expertise in managing and tracking online campaigns to create successful metrics that make sense for our clients.
One of the more immediate and cost effective of online marketing tactics to drive traffic to your website is paid search. Paid search is relatively inexpensive when compared to the ratio of cost against the reach of the target audience and allows you to reach a large amount of targeted prospects for a small fraction of traditional advertising budgets.
The specifics of a creative and text banner campaign can be included in the budgeting and targeting of an online marketing plan and when combined with paid search can have great branding and search results.
