Infographic: Social Media Sizing – A Guide to Designing for Social Media: Facebook Edition

With so many different formats of images on Facebook it can be tricky to know exactly what sizes to use for each image type. Using the wrong sizing can really disrupt the message you are trying to send. The last thing you want is a stretched or pixelated image attached to an Ad you are putting money behind. Use this infographic to remember what the optimum size is for each different type of image.



If text is more your speed here’s a handy list of all the information above.


Facebook Posts and Ad Dimensions Page Post Link and Offer

  • Text: 90 Characters
  • Link Title: 25 Characters
  • Thumbnail Aspect Ratio (except sidebar): 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Timeline News Feed Thumbnail Display: 400×209 px
  • Sidebar Thumbnail Display: 100×72 px
  • Permalink Thumbnail Display (Desktop): 400×209 px for Link Post, 588×305 px for Offer

Facebook Page Post Image

  • Text: 90 Characters
  • Image Aspect Ratio: 1:1
  • Recommended Upload Size: 1200×1200 px
  • Timeline News Feed Display: 400×400 px
  • Sidebar Display: 120×120 px
  • Permalink Display: 720×720 px

Facebook Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 8:3
  • Recommended Upload Size: 1200×450 px
  • Timeline News Feed Thumbnail Display: 400×150 px
  • Event Header Image: 714×264 px
  • Sidebar Thumbnail Display: 100×72 px

Facebook Page Post Video

  • Text: 90 Characters
  • Image Aspect Ratio: 16:9
  • Recommended Thumbnail Image Upload Size: 1200×675 px
  • Max Video Size and Length: 1 GB, 20 minutes
  • Timeline News Feed Thumbnail Display: 400×400 px
  • Sidebar Thumbnail Display: 128×128 px
  • Permalink Thumbnail Display: 720×453 px

Facebook Domain Ad

  • Text: 90 Characters
  • Title: 25 Characters
  • Image Aspect Ratio: 1.39:1
  • Recommended Image Upload Size: 1200×864 px
  • Sidebar Thumbnail Display: 100×72 px

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Brooke Hartman

Brooke Hartman

Creative Director at FSC Interactive
With five years of professional online marketing experience under her belt, Brooke Neal first started launching local businesses and brands on social media platforms like Facebook and Twitter long before receiving her bachelor’s degree in marketing from Loyola University New Orleans in 2010.

As the Creative Director at FSC Interactive, Brooke oversees creative strategy for brands in multiple industries including tourism and hospitality, retail, consumer packaged goods and higher education across various digital marketing platforms. Less glamorous brands have shaped her to be optimistic, versatile and quite the creative problem-solver, while brands in hospitality and tourism, higher education and high-end restaurant and retail industries have allowed Brooke to reach thousands of people with original content in an effort to satisfy a business’s goal, which she believes is truly thrilling.

One of the most challenging and rewarding accounts Brooke has worked on was on behalf of the 2013 Super Bowl XLVII Host Committee in New Orleans. As a part of a small team in the Super Bowl Command Center, Brooke worked to provide brand reputation management, monitoring and providing tailored responses to those mentioning the big game and surrounding events. This was an incredible lesson in operating effectively under pressure and a highlight of her career thus far.

Brooke Hartman

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