Infographic: Social Media Sizing - A Guide to Designing for Social Media: Facebook Edition

With so many different formats of images on Facebook it can be tricky to know exactly what sizes to use for each image type. Using the wrong sizing can really disrupt the message you are trying to send. The last thing you want is a stretched or pixelated image attached to an Ad you are putting money behind. Use this infographic to remember what the optimum size is for each different type of image.

 

FSC-Infographic-SoMeSizes-Facebook-V2

If text is more your speed here’s a handy list of all the information above.

 

Facebook Posts and Ad Dimensions Page Post Link and Offer

  • Text: 90 Characters
  • Link Title: 25 Characters
  • Thumbnail Aspect Ratio (except sidebar): 1.91:1
  • Recommended Thumbnail Upload Size: 1200×627 px
  • Timeline News Feed Thumbnail Display: 400×209 px
  • Sidebar Thumbnail Display: 100×72 px
  • Permalink Thumbnail Display (Desktop): 400×209 px for Link Post, 588×305 px for Offer

Facebook Page Post Image

  • Text: 90 Characters
  • Image Aspect Ratio: 1:1
  • Recommended Upload Size: 1200×1200 px
  • Timeline News Feed Display: 400×400 px
  • Sidebar Display: 120×120 px
  • Permalink Display: 720×720 px

Facebook Page Post Event and Like Ad

  • Text: 90 Characters
  • Event Title: 25 Characters
  • Image Aspect Ratio: 8:3
  • Recommended Upload Size: 1200×450 px
  • Timeline News Feed Thumbnail Display: 400×150 px
  • Event Header Image: 714×264 px
  • Sidebar Thumbnail Display: 100×72 px

Facebook Page Post Video

  • Text: 90 Characters
  • Image Aspect Ratio: 16:9
  • Recommended Thumbnail Image Upload Size: 1200×675 px
  • Max Video Size and Length: 1 GB, 20 minutes
  • Timeline News Feed Thumbnail Display: 400×400 px
  • Sidebar Thumbnail Display: 128×128 px
  • Permalink Thumbnail Display: 720×453 px

Facebook Domain Ad

  • Text: 90 Characters
  • Title: 25 Characters
  • Image Aspect Ratio: 1.39:1
  • Recommended Image Upload Size: 1200×864 px
  • Sidebar Thumbnail Display: 100×72 px