Whether you’re a local who’s seen the evolution in progress or a visitor who is just seeing the city in its current glory, you’ll notice how much New Orleans has stepped it up for the Super Bowl. The French Quarter has put its best face forward, boasting Super Bowl Boulevard, Radio Row and Super Bowl Village in Jackson Square; the Dome is adorned with a 20 floor tall towering Lombardi trophy display, and the Convention Center is the host to NFL Experience, the Media Center and a little something called the Social Media Command Center.
The latter is the invention of FSC Interactive in partnership with HootSuite and the New Orleans Super Bowl XLVII Host Committee. Embarking on a mission to employ the power of social media for the Super Bowl to an unprecedented extent, FSC Interactive is leveraging the popularity of social media to inform, engage and interact with anyone talking about the Super Bowl or New Orleans this week, including players, coaches, entertainers, visitors and locals.
Leading this initiative is FSC Interactive Vice President Tiffany Starnes, who has developed a meticulous strategy for monitoring and engaging Super Bowl conversations via the official New Orleans Super Bowl XLVII Host Committee Twitter handle, @nolasuperbowl, through the social media platform HootSuite. By analyzing streams of focused keyword searches surrounding the Super Bowl, ranging from logistics to entertainment to NFL and Super Bowl-specific, FSC Interactive has constructed a model for future host cities to adopt.
Since the Command Center launched on Sunday, January 27, @nolasuperbowl has gained a steady increase of followers. The majority of the followers gained are from Louisiana and Dallas, Texas. Replies have steadily increased over this past week as well. All of these statistics can be seen on the charts to the right.
Local and national press have caught on to the impact of the Social Media Command Center. Forbes reported on the detailed reporting FSC Interactive provided on tracking each competing teams’ social media presence. In addition, ESPN reported on how the SMCC is playing a large and important role in this year’s Super Bowl XLVII experience, and local media WWL, WVUE and nola.comhave all mentioned the helpful service that the SMCC and all its volunteers are providing during this time.
Not only is FSC the voice of @nolasuperbowl on Twitter, but is also creating a visual experience on Facebook and Instagram using on the ground photos of this week’s Super Bowl events and festivities. We couldn’t be more happy with the outcome of the SMCC so far this week and we’re gearing up for the home stretch this weekend leading up to the Home Game. Exciting times here at FSC!