What You Need to Know About the New Facebook Admin Roles
Have you heard? Facebook recently changed Admin Roles on Facebook Pages. Now, before you get all hostile on Facebook (a la the image to the left) because this is one more change, take a look at what this means for brand pages everywhere.
For starters, this is an awesome change and I applaud Facebook. As someone who works across multiple Facebook pages, it’s cool to FINALLY have some varying degrees of access as an administrator. What this change means is that as a Facebook page owner, you can add multiple administrators to your page with multiple access rights. As of now, there are five different admin roles: Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. The further down the line you get, the less access that role has. The Facebook Help Center has a great breakdown, which you can see below.
This gives any Facebook page owner more control than ever over who has access to what on their Facebook page. Let’s say you have an intern who you want to be able to help pull Insights information but maybe you don’t want them to have access to posting on your wall – you can make them an “Insights Analyst.” That way, that one particular person can pull Insights reports from your page without ever being able to post or engage as your page.
If you haven’t already seen the change, it’s in the back-end part of any Facebook page under “Admin Roles” and getting to it is as easy as 1-2-3. To start, simply click “Edit Page” at the top of your Admin Console and choose “Admin Roles” once you’re in. From there, you’ll be able to change any current admin’s role however you see fit.
So there you have it, the quick and dirty when it comes to the new Facebook administrator roles.