What We Are Reading

What We’re Reading | Disaster Preparedness in Social Media, Instagram’s New Family and How to Kill Innovation Assasins

April 20, 2012 | Posted by FSC Interactive

Innovation is on the mind at FSC this week at least it’s what we’re reading.  Open your mind and inform yourself with our weekly reading list covering social media in disaster preparedness, SEO poetry, and of course, innovative leadership.

Ashley: In a city where disaster preparedness is on the forefront of people’s minds, it’s important for everyone to have both personal and business preparedness plans. From private Twitter Lists to emergency Facebook Groups, social media has begun to play a huge role in disaster relief and reaction strategies. Mashable highlights how social media and online tools are the future of disaster relief and preparedness.

Sadie:  Big news last week was Facebook’s 1 billion dollar purchase of Instagram, the popular photo-sharing app for smartphones. Amidst news of the transaction I learned the Instagram has a whopping staff of thirteen folks. Thirteen?  This supports the mindset that launching and operating a successful company is far from dependent on the size of an office or its bank account.  But rather, the world’s 50 most innovative companies, as described by Fast Company, are efficient, fluid, and focused on the consumer experience.

Tiffany:  Innovation is key in keeping up with the constantly changing world of online marketing. But, how can you encourage innovation in an efficient way? Could you actually be an “Innovation Assassin?” Despite the best intended actions to motivate and lead, there are some characteristics that might hold back even the most enthusiastic managers. Scott Anthony has some advice to avoid being an Innovation Assassin.

Lyndsey: Historically, people have kept an inventory of things events, household possessions, grocery lists, ancestors…even in letters written to Santa you will inevitably find a wish list. David Letterman features a Top 10 list on topical subjects, nightly. We Didn’t Start the Fire is a song by Billy Joel and its lyrics are made up from a list of over a hundred headline events between March 1949 and 1989. Walt Whitman is known for the extensive lists in his poetry.  What makes these lists unique and specific to an individual is the choice of keywords used. There is a kind of poetry in SEO, with regards to keyword lists. What do I mean by that, exactly? Read: Keyword-Based SEO Is Poetry, Not Trickery.