What We’re Reading | Siri, Facebook Privacy and Mobile Poetry

In addition to what we’re listening to every week, we also share with our fellow Web surfers the most interesting content we find in our RSS feed or search results. This week, our online bookworm tendencies have produced some cool finds, from a Madonna Twitter handle based solely on one album, the effectiveness of Siri for iPhone 4S and how some legislators are trying to put a stop to Facebook privacy violations. Let us fill you in on the best of the social Web this week. Ashley: Throughout the Twitter era, we’ve seen celebrities climb to the top of the Twitterverse and quickly crash to the bottom of a follower-less abyss. It’s rare to see one hop on Twitter for a single day to promote one particular initiative. That’s exactly what Madonna is doing to promote her new album, MDNA. Madonna has joined Twitter and will be available on Monday for fans to tweet her questions using the hashtag #AskMadonna, giving her fans an exhilarating opportunity to interact with her while she slyly promotes her new album. It’s interesting to watch legends leverage new marking tools and adopt social media. I’ll definitely be watching the feed. Burke: The Don’t Be Evil Tool – The makers of Facebook, Twitter and MySpace came up with a way to fight Google.  You see, when you search on Google, the results you get are influenced by your Google Plus account and people within your circles.  So in response, they created a bookmarklet that neutralizes your search results and protects it somewhat from the Google Plus bias. You can find it on Focus on the User. Watch this video to learn more: Sally: I think it’s pretty horrifying and a complete invasion of privacy that some employers are asking current and prospective employees to hand over their Facebook login information. Fortunately, some legislators do, too, and are currently working on drafting bills to prohibit these kind of interferences from employers. Facebook is adamantly opposed to this practice, as the Chief Privacy Officer announced last Friday. Hopefully those requesting this information will back off and let the personal lives of their employees stay personal. Sadie:  I love my iPhone 4S, but took notice the other day that I have not been using Siri often. It’s a combination of reasons I suppose. She (Siri) misunderstands me at times; she replies that she is unavailable to help me at others. Aside from functionality hiccups, the value of her assistance hasn’t become evident for me.  That said, I do recognize that I may not be taking full advantage of Siri’s capabilities, and I’m somewhat limiting her value by strictly using her for phone calls and text messages predominantly. The novelty of the voice-activated interface just wore off, I suppose.  This is an interesting piece on the statistics around Siri usage by the iPhone 4S community. Tiffany:  We’ve been preaching the rise of mobile for quite some time. But, it’s not enough to have a mobile Web site. It’s time to make sure your paid search campaigns are mobile friendly, too.  A recent study shows that in 2012 25% of Google paid search clicks will be mobile. And, the click-through rate on mobile far surpasses those on computers. Is your PPC campaign optimized to satisfy a mobile customer? Lyndsey: One of the greatest loves in my life is poetry. Whoever said “love comes in many forms” must have been a poetry lover. Indeed, poetry has many forms and I invite you to celebrate its many forms during the month of April National Poetry Month.  A couple of ways you can do this is by signing up to receive the “Poem-A-Day” email (while you’re at it, why not sign up for Oxford English Dictionary’s “Word of the Day” email, too?) and by downloading Mobile Poetry, an app for your iPhone or Android, to put verse at your fingertips.