Our Favorite 2012 Super Bowl Commercials
Did you watch the 2012 Super Bowl? If not, you missed some seriously hilarious and entertaining ads. Every year there are studs and duds when it comes to the Super Bowl commercials. See which ads we thought were the best and tell us which ones you liked in the comments section!
In last week’s edition of FSC’s What We’re Reading, I shared an article highlighting Best Buy’s rumored Super Bowl commercial highlighting the creators of the technology that makes our everyday lives social and sharable. So it’s no surprise that the Best Buy Super Bowl commercial was my favorite! I just love to see such a high profile shout out to the brains behind the Apps that I adore like Instagram, Shazam and Camera Phones.
Andy:M&M’s Ms. Brown “Just my Shell” commercial
Every year, I look forward to the Super Bowl because it’s a) one of the largest and greatest sporting events and b) there are always new, exciting and awesome advertisements. I read on Twitter last night that the average cost for a 30 second spot during the Super Bowl was $3.5 million. I don’t know how true that is but I do know that it’s an expensive investment and, as the advertiser, you better make it worth your money. That being said, the ad that I wanted to watch over and over again was the M&M’s Ms. Brown “Just my Shell” commercial. The ad, which is being called by some the Super Bowl Ad MVP, was hilarious and is one of the only ads that I remember actually laughing out loud in response. Good job, M&M’s.
Tiffany: Chrysler: Halftime in America
In addition to being a poignant and emotional pull, the Chrysler: Halftime in America ad gets my vote for best commercial because of its impeccable timing. “It’s half-time…get ready for the second half” is a simple message that means so much more by its media placement. We are in the business of optimization, which means delivering the right message at the right time to the right audience. Instead of making a car commercial, Chrysler created content that was politically charged (cue caucus primary) and timely (half-time in America). Kudos, Chrysler.
Maybe it’s my love of John Hughes films or my irrational affinity for 80s nostalgia, but I absolutely adore the Honda CR-V Ferris Bueller’s Day Off throwback commercial that premiered during the Super Bowl, “Matthew’s Day Off.” Leveraging the beloved high school hooky movie, Honda CR-V enlisted Matthew Broderick to channel the carpe diem mentality, associating the 2012 model with off the clock adventures. CR-V creatively reinvented Ferris’ day off, putting grown up Ferris in similar situations from his past, using the CR-V as the vehicle. Literally.