FSC Interactive won four awards at the 2011 Public Relations Society of America Â awards ceremony. The agency is excited to work with clients and partners to createÂ excitingÂ onlineÂ marketing campaigns. FSC is alsoÂ extremelyÂ proud of Noelle Cantarano and Andy Kutcher whose Sushi for SendaiÂ philanthropicÂ effort won an Award of Excellence for theÂ BigÂ Idea. Â Below is a brief summary of the projects and awards:
Sushi For Sendai: The Big Idea, Award of Excellence
Following the catastrophic tsunami and earthquake that devastated Japan on March 11, 2011, more than 24,000 people were confirmed dead or missing and tens of thousands lost their homes. As New Orleanians, we understood the feeling of loss and helplessness. Feeling a deep desire to help, Andy and Noelle created Sushi for Sendai: a New Orleans based fundraiser backed by The Red Cross to raise money for tsunami and quake relief in Japan. Several local sushiÂ restaurantsÂ agreed to donate proceeds fromÂ WednesdayÂ night sales throughÂ theÂ month of April. In four days, the efforts raised over $7,000. Special thanks toÂ BondÂ PR for their pro-bono assistance!
NOLA Brewing: Twitter, Award of Excellence
On May 27, 2011 NOLA Brewing received a loan from ASI Federal Credit Union. Later that day we wrote one blog post and published the link in one Twitter update and one Facebook update. As a result, we saw huge growth on both channels including a 425% increase in Retweets and a 200% increase in Replies on Twitter. As a result of our one tweet, @nolabrewing was a trending topic on Twitter and a student journalist from New York Times came to the brewery for an interview with the owner about the new canning line.
GoNOLA TV: Online Video, Award of Excellence
New Orleans is one of the top travel destinations in the U.S. with more than 8.3 million visitors coming in 2010 alone. Recognizing an opportunity to expand current social media efforts and online presence, FSC and NOTMC developed GoNOLA.com, a blog written for New Orleans visitors by locals. Because YouTube is the second largest search engine and the average time spent on YouTube is 15 minutes daily, we pulled together a video team featuring one of New Orleans’ growing personalities – Fleurty Girl – to create a bi-weekly video component.
Hotel Monteleone: Social Media Campaign, Award of Merit *
Using the Wildfire application with Facebook, FSC ran the contest â€œLife, Literature & Hotel Monteleoneâ€ over the course of three months (February-April). During that time, we asked people to fan our page to enter to win a weekend getaway at the Hotel Monteleone including airfare. The contest was paired with our quarterly initiative, which was a literature focus. Within three months, the contest had garnered over 2,000 new Facebook fans.
* FSC learned from the contest, and our most recent giveaway garneredÂ 4,000 entries and increased fans by over 3,000. Get ready for an Award of Excellence next year!