Facebook Goes Deep on New Smartphones

February 16, 2011 | Posted by FSC Inter@ctive Social Media

We may not see a phone 100 percent dedicated to Facebook anytime in the near future, but the ubiquitous social networking site will deepen its presence on mobile devices throughout 2011. Two HTC phones, the Salsa and ChaCha, feature Facebook buttons on their main displays. So what does this mean to the on-the-go status updater?

Facebook is in your phone. (Photo Credit: Geek.com)

According to this great article on Mashable, Facebook leadership is placing more and more stock in the integration of Facebook software into smartphones. Facebook’s Charles Wu is quoted as saying:

“In addition to these new phones from INQ and HTC, you’ll also be seeing similar deep Facebook integration on dozens of other devices over the course of this year. Some manufacturers will be highlighting Facebook as a part of their phones’ on-screen interfaces, and others will use our brand as an element of the device hardware itself.”

Ideally, this deep integration will create a seamless interaction with Facebook for mobile users no matter where they are. But it won’t do a thing to alleviate the frustration of dead zones and lost signals. Is there really any difference between downloading a Facebook app on your iPhone and having one preloaded on your ChaCha?

That sounded weird.

But really, does this deep integration amount to a leap forward in accessing your Facebook page on the go, or just another gimmick phone manufacturers can use to sell more phones?

FSC Interactive is led by a team of marketing professionals who have emerged as leaders in online strategy with backgrounds in traditional media, public relations and advertising. This combination of traditional experience with innovative online knowledge creates value for clients who are seeking to most effectively integrate their total marketing program with online outreach.