The old real estate truism “location, location, location”, is becoming more and more relevant in the online world. Over the past decade, phone books have been replaced by Google. People search for everything now, and local search is king.
If you have a business, one of your first online priorities should be claiming your place page on Google, Yelp, and Facebook. This will allow your potential customers to easily find your physical location on a map, making a real-world visit much more likely.
Facebook’s Places offering has developed into a powerful tool for engaging your loyal customers and fans. Mashable has been following Facebook’s business efforts through it’s great Facebook Marketing Series. Take a look at what these five businesses did to take full advantage of this free service: 5 Creative Facebook Marketing Campaigns