Social media and online PR are a shift in how people discover, read and share news, information and content. It is transforming monologues into dialogues and transforming people from content readers into publishers.
Somewhere online somebody is talking about your company or industry. Do you know what they are saying? Are you involved in the conversation? What are you adding to the discussion? Learn how FSC can help you craft a social media strategy.
Search Engine Optimization
Making your website efficient to the end user and optimized for search are essential pieces in creating a successful online marketing plan. Your site, online marketing messaging, online listings and even press releases need to be optimized for both search engines to find you and index your company for what you do and what you provide.
There are a number of ways to help your site appear higher in natural search results for desired searches, as well as improve the design, content and structure of your online presence. Learn how we can help your company get started with SEO.
Search Engine Marketing
There are not only billions of people searching the web, but also millions of ways to strategically target that audience. One of those tactics is the utilization of paid search, a.k.a. Search Engine Marketing (SEM) and Pay Per Click (PPC). FSC specializes in the management of paid search campaigns in Google and Yahoo/Bing network; within social media networks like Facebook, Linked In and YouTube; and contextual targeting on various other websites. We develop comprehensive programs with daily monitoring and optimization to help reach online marketing goals with trackable and measured ROI.
Whether you are looking to reach a very targeted geographic area or promote a specific industry niche, paid placement can often be your fastest and most efficient way to reach those that seek what you have to sell. Let FSC work with you to build a new search engine marketing campaign or optimize your existing efforts.
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